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‘meaning is normative’
‘Whatever its pedigree, and however popular and suggestive it might seem, a slogan it remains.’
Whiting, 2016 p. 221
How to get past sloganeering?
First attempt
For any S, x: if ‘red’ means red, it is correct for S to apply ‘red’ to x if and only if x is red.
‘All parties, even the staunchest critics of Normativism, would agree that [this] is platitudinous’
Whiting, 2016 p. 222
Second attempt:
For any S, x: if ‘red’ means red, S ought pro tanto not to (apply ‘red’ to x) if and only if x is not red.
Third attempt:
For any S, x: if S intends by uttering ‘red’ to mean red, S ought not to (apply ‘red’ to x) if and only if x is not red.
‘instrumental normativity ... is not what the Normativist is after.’
Whiting, 2016 p. 222
“The intention to be taken to mean what one wants to be taken to mean is, it seems to me, so clearly the only aim that is common to all verbal behaviour that it is hard for me to see how anyone can deny it.”
This aim “assumes the notion of meaning”, but
“it provides a purpose which any speaker must have in speaking, and thus constitutes a norm against which speakers and others can measure the success of their verbal behavior.”
Davidson 1994, p. 11
Third attempt:
For any S, x: if S intends by uttering ‘red’ to mean red, S ought not to (apply ‘red’ to x) if and only if x is not red.
‘instrumental normativity ... is not what the Normativist is after.’
Whiting, 2016 p. 222
instrumental normativity?
Analogy:
Intention 2: To save the zoo visitor from attack
Intention 1: by hitting the escaped gorilla with a tranquiliser dart.
Communication
Intention 1: To communicate that I don’t want coffee
Intention 2: by being understood as saying that my life is not entirely breakfastless.
‘meaning is normative’
‘Whatever its pedigree, and however popular and suggestive it might seem, a slogan it remains.’
Whiting, 2016 p. 221
In what sense, if any, is meaning normative?